Our Social Channels
How UB uses social media channels from an institutional perspective
Facebook: The Big Rocks
- Biggest news and most engaging stories
- Showcasing breakthroughs, headlines and milestones
- Prideful outcomes that matter to our communities
Instagram: Campus Life and Updates
- Inspiring moments, places and people
- Glimpse of life at UB; showcase culture
- Visually stunning look at campus and community
- Info and updates that matter to students
LinkedIn: Updates for Alumni, Employees
- Big news, breakthroughs and milestones
- Thought leadership
- Matters to the community
- Prideful moments and traditions
TikTok: Celebrating Campus Culture
- Student-focused content and trends
- Fun, inside look at campus life
- Building pride and community
X/Twitter: Real-Time Updates
- Real-time updates and news
- Recapping events and outcomes
- Highlighting students and faculty; individual achievements and research
YouTube: Visual Storytelling
- In-depth storytelling
- A look at campus life and student experience
- Highlighting outcomes